Keywords in URL or appended directory - which is more important?

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Keywords in URL or appended directory - which is more important?

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09-08-2006

AussieInCleveland AussieInCleveland is offline

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Keywords in URL or appended directory - which is more important?

Say I own www.somewidgetcompany.com and I sell a variant of the widget called "slider". Which would be more effective from an SEO standpoint?

* slider.somewidgetcompany.com
* www.somewidgetcompany.com/slider

Are there any differences in this approach from a paid vs organic search perspective? Anyone have any evidence that paid searchers value one form over the other?

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