Click-To-Call Launches In The UK

[evilgreenmonkey]

First time I've seen Google Click-To-Call ads appearing on UK search results:
http://www.google.co.uk/search?q=jet...oe=utf-8&gl=uk

I actually prefer this "Don't Call Us, We'll Call You" model compared to MIVA's toll-free number setup.

Is this going to revolutionise paid search?

Will Google's promotion of Pay Per Call boost take up of MIVA's rival solution?

Let us know your thoughts.



Rob

PS. Credit goes to my workmate Sami for this spot.

[egain]

Personally I think so, we as a online marketing agency, have just launched our own service that does the same thing, to a positive response. To me it can only get bigger

[egain]

Sorry bout that Rob, seemed relevant to the post.

Anyhow, back on track, will be interesting in seeing the response by the general public as to the usage of clicktocall in terms of response to search engine queries

[Nivik23]

I see this opening up a whole new method of prank calling.

NiV23

[egain]

No more than click to call or any other website integrated technology.

[AussieWebmaster]

I know the crank calls will be there... but as a tool for local small companies it is a lot better than them trying to maintain a huge web site.

[peor]

So how does an advertiser get to use the click-to-call service?

[AussieWebmaster]

There must be some type of option in the AdWords interface. Or you would need to contact a sales rep.

[AdWordsRep]

So how does an advertiser get to use the click-to-call service?

peor, AussieWebmaster is correct in saying that the best path would be to contact AdWords support, using the 'Contact Us' link within your account, and express your interest.

AWR

[peor]

Hi, thank you both for that.

[Chris Boggs]

I am getting strange third result today when I look at the search listed above. The result has no link on the Title, and the second line is a number. Sorry no place to host the screenshot, but it looks as follows:

Holidays from Leeds
448703008301Holidays from Leeds ***
We'll find all the latest holiday
deals flying out of Leeds-Bradford
Directline Holidays

***note this second "Holiday from Leeds" is not visible and only appeared when I pasted the ad into this post. Very strange...anyone else see this?

[evilgreenmonkey]

Originally Posted by Chris Boggs

anyone else see this?

Comes up fine for me, maybe it's confused with you being in the US and viewing UK ads?



Rob

[egain]

Same here , looks ok from this end.

Out of interest the link I posted regarding our Click to call offering seems to have been picking up some major interest of the following

216-239-45-4.google.com (216.239.45.4)
<snip>Active Promo URL</snip>
No referring link

Not sure what they are trying to evaluate but will keep an eye on it all the same

[evilgreenmonkey]

Originally Posted by egain

Out of interest the link I posted regarding our Click to call offering seems to have been picking up some major interest of the following

Probably Google monitoring changes to your PPCa page, trademark infringements and brand issues.



Rob

[theRealAirness]

Per per click seems more direct. And, click to call sounds like another extra step. So, I assume that pay per click performs better.