Ad Copy

[CBergstrom]

Can someone point me to some good books on ad copy.

[Marcia]

Bryan Eisenberg has several books out, particularly geared toward conversion and Maria Veloso has one that's good for highly promotional sales copy.

[evilgreenmonkey]

I like the following book which is mainly focussed on writing good web copy rather then PPC Creative (although the skills gained can easily be transferred):

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Author: M. Veloso
ISBN: 0814472494



Rob

[Marcia]

Author: M. Veloso

That's Maria Veloso, I bought her book the same time I bought the Eisenberg book. She is dy-no-mite with writing promotional copy! A bit more aggressive than I'm comfortable with, but she does get into the theory behind the psychological triggers for conversion, which is more or less translatable and capable of being dummied down for those of us who are a bit more conservative and subdued.

[SEMBasics]

Here are a list of the books written by the Eisenberg brothers:

Persuasive Online Copywriting: How to Take Your Words to the Bank

Call to Action: Secret Formulas to Improve Online Results

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

You can also check out their website at: http://www.futurenowinc.com. I believe that they have a white paper which you can download.