Need help with TAG-LINE revision

[marketing099]

‘Less Fatigued at the end of the work day’

This is currently the tag-line for a company selling a shoe that makes you "less fatigued" at the end of the day compared to other sheos but we want to improve that. It's considered a shoe for professionals... who stand up all day

We are trying to remove the "fatigued" element from it all together.

Any suggestions?

[Tuesday Island]

Originally Posted by marketing099

‘Less Fatigued at the end of the work day’

This is currently the tag-line for a company selling a shoe that makes you "less fatigued" at the end of the day compared to other sheos but we want to improve that. It's considered a shoe for professionals... who stand up all day

We are trying to remove the "fatigued" element from it all together.

Any suggestions?

i agree that the word "less fatigued" has to go. its too negative and still implies that you will be fatigued - just not as much as you would without the shoe.

.mmm - what about somthing a little more positive like "end the day with a bounce in your step" - i suppose that is a little silly. If this tag line is to be used in a search engine campaign you may be better off trying to quantify the degree of fatigue reduction. "studies show a 30% reduction in fatigue"

good luck -

[evilgreenmonkey]

Less Work, More Sole

[marketing099]

I like all of the suggestions....

Less work, more sole ha!!! that rocks

i especially like the idea about using research to "shoe" a 30% decline in fatigue...

+1!

[Tuesday Island]

good luck - marketing is hard work!

all the best