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Online Marketing Analyst Wanted - NYC
We are looking to build out our online marketing team - more details can be found http://www.jr.com/templates/information/jobOpps.tem - below is a brief overview of the job's responsibilities:
* Manage search engine agency relationship, search engine relationships (Google, Yahoo!, etc.), and comparison shopping site relationships * Initiate new marketing channels (Looksmart, MIVA, AskJeeves, new CSEs) * Conduct search keyword research and generation * Write ad copy; devise copy and landing page optimization and testing strategies * Increase revenue generated via online channels while maximizing ROI on campaign budgets * Provide weekly reporting to the Online Marketing Manager * Investigate new PPC opportunities and make recommendations * Stay abreast of new tools, trends, and best practices in the online marketing industry * Provide code level recommendations to the webmaster to improve site indexing |
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