Internet Marketing Analyst (Birmingham, AL)

We're looking for someone who loves optimization, analytics and strategy.

Responsibilities Include:

1. Search engine optimization strategy / implementation
•Assess clients’ search engine performance
•Define targets for search engine performance
•Define strategy for optimization - key words, placement, etc.
•Participate in site development as a measurements expert, identifying reporting requirements and future site expectations based on metrics
•Work with delivery team to ensure strategy is implemented to achieved desired performance

2. Metrics & measurement strategy
•Define reporting requirements with clients to measure desired site performance metrics
•Design tagging strategy and solution for site and cross channel campaign measurement
•Work with delivery team to ensure tagging strategy / guidelines are followed to achieve measurement goals
•Customize client dashboards to generate desired reports

3. Metrics & measurement implementation / testing
•Generate reports during testing phase to ensure tagging implemented correctly
•Identify defects in tagging / work with team to fix prior to launch

4. Ongoing measurement / analysis
•Develop Best Practices approach to analyzing web site user behavior
•Includes analysis of user behavior through click maps, path analysis and other analytical data
•Analyze reports for trends / findings
•Manage communication with team regarding findings
•Work with marketing strategist to identify areas for improvement


Requirements:
This position requires a bachelor’s degree and 3-5 years of Web experience AND a proven record of website optimization. Excellent written and verbal skills are imperative. Please do not apply without website optimization experience.

Send resumes to: melissa.wheeler@luckie.net

Luckie & Company is one of the largest independent advertising agencies in the Southeast. http://www.luckie.net

Luckie & Company is EOE m/f/d/v