5 Tips for Creating an Effective Title

[vistadivine]

Everyone knows that Title is one of the most important tags of them all and probably the most effective also. After link popularity Title is the most important factor that can affect your rankings in search engines. A well written and optimized Title is the key to success.

But if you are new to search engine optimization then it would be very hard for you to write a well optimized Title tag. Here are 5 tips that will help you to write an optimized Title -

[1] Try to use your 2-3 most important keywords in the Title Tag, but make sure that it still remains enticing to your users, if it is not enticing then no one will click through.

[2] Use your most important keywords first in the Title tag and use less important ones after that. As an example suppose my primary keywords are: Search Engine Optimization, Search Engine Optimization Services, SEO India, in which Search Engine Optimization is the most important of them all then I will use something like:

<TITLE>Search Engine Optimization, Search Engine Optimization Services, SEO India</TITLE>

[3] Make a Title tag that talks to your targeted traffic rather than filling it with keywords, use this tag efficiently such that it appeals to your visitors but still presents your important keywords. As an example:

<TITLE>Search Engine Optimization Services in India</TITLE>

In the above tag I used my primary keywords - search engine optimization, search engine optimization services and search engine optimization india, but still it looks enticing and says to the visitors that we offer seo services in India.

[4] Always try to use a Title tag within 60 characters including spaces, you can also exceed this amount sometimes because search engines count each and every keyword in this tag. So I would recommend that you use a Title between 60-80 characters.

[5] Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword phrases that holds theme relevance to that page.

[g1smd]

I would say that the example title tag in your point (3) is somewhat spammy with all that repitition.

[vistadivine]

No its the 2 one which looks spammy that is an example that I was giving that many people use like this and the correct Title is mentioned in the 3 step.

Akash Kumar

[jbgilbert]

Whoa dude....... much more to it than that.

[4] Always try to use a Title tag within 60 characters including spaces, you can also exceed this amount sometimes because search engines count each and every keyword in this tag. So I would recommend that you use a Title between 60-80 characters.

Keep it 60 characters or less? Where did you come up with the 60 characters?
You need to do a bit more research and find out EXACTLY what the limits are. Remember it's different for the major SE's, so if for some reason your primary target is Yahoo (rather than Google) you need to use the appropriate length. WAIT... you asked, "what idiot would use Yahoo as a primary target"? There are reasons for doing so and they are way beyond this title tag discussion.

[1] Try to use your 2-3 most important keyword [i believe you meant "keyword phrases"] in the Title Tag, but make sure that it still remains enticing to your users, if it is not enticing then no one will click through.

Maybe... maybe not... Too general a statement. In a highly competitive area you may want only to target a single keyword phrase in the title!

[5] Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword phrases that holds theme relevance to that page.

Got that one right, but "use keyword phrases that holds theme relevance to that page AND SITE.

[vistadivine]

What actually do you wanna say.

Akash Kumar

[SeoCatfish]

Originally Posted by vistadivine

[1] Try to use your 2-3 most important keywords in the Title Tag, but make sure that it still remains enticing to your users, if it is not enticing then no one will click through.

[2] Use your most important keywords first in the Title tag and use less important ones after that. As an example suppose my primary keywords are: Search Engine Optimization, Search Engine Optimization Services, SEO India, in which Search Engine Optimization is the most important of them all then I will use something like:

<TITLE>Search Engine Optimization, Search Engine Optimization Services, SEO India</TITLE>

[3] Make a Title tag that talks to your targeted traffic rather than filling it with keywords, use this tag efficiently such that it appeals to your visitors but still presents your important keywords. As an example:

<TITLE>Search Engine Optimization Services in India</TITLE>

In the above tag I used my primary keywords - search engine optimization, search engine optimization services and search engine optimization india, but still it looks enticing and says to the visitors that we offer seo services in India.

[4] Always try to use a Title tag within 60 characters including spaces, you can also exceed this amount sometimes because search engines count each and every keyword in this tag. So I would recommend that you use a Title between 60-80 characters.

[5] Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword phrases that holds theme relevance to that page.

#5 is correct. #4 is arbitrary. I usually use between 7 and 13 words although I worry more about accurately describing page content than how many words I am using. I believe #2 is good advice and I disagree with #1 because you can target numerous keyword phrases with a single Web page if they are all relevant.

As far as that Title, I would use:
"Search Engine Optimization Services from CompanyName - Professional SEO Consulting"

But everyone has there own style. As long as your primary keyword phrases are contained in the title you are fine. Your links make a bigger difference in your ranking than the placement of words in the title.

[cryptblade]

Ah - where's Afripic? He needs to be reading this!!!

[BuckfastMonk]

hehe @ cryptblade

[briche]

Originally Posted by SeoCatfish

#5 is correct. #4 is arbitrary. I usually use between 7 and 13 words although I worry more about accurately describing page content than how many words I am using. I believe #2 is good advice and I disagree with #1 because you can target numerous keyword phrases with a single Web page if they are all relevant.

As far as that Title, I would use:
"Search Engine Optimization Services from CompanyName - Professional SEO Consulting"

But everyone has there own style. As long as your primary keyword phrases are contained in the title you are fine. Your links make a bigger difference in your ranking than the placement of words in the title.

yes it is the great factor that you used actually the name of your company. but #1 is somehow could help your site.. that's proven..