Unassigned Category

[adwriter]

Can some one explain to me what the unassigned category is...and why we are seeing clicks in that category. Thanks!!

[wasatch27]

Do you have any keywords in the unassigned category?

[adwriter]

Nope... that's why we are so confused...

[BJC]

I could be mistaken, but I thought the "unassigned" category picked up any activity from keywords that have been moved or deleted.

Sometimes when we pick up new clients/products we run those campaigns in a general account for a couple days until the dedicated account is approved.
Once the account is approved and all the keywords are moved to the new one, there are usually some "unassigned" clicks/impressions that are still reported for the general account.