I received a survey from Google this morning in my inbox. Out of curiosity, I went ahead and complete it, and saw the following statement as part of the survey:
"A new service will connect advertisers directly to radio stations through its automated process. This technology seeks to simplify the sales process, scheduling, delivery and reporting of radio advertising, in an effort to help advertisers more efficiently purchase and track their campaigns. In addition, the service connects advertisers directly to creative and production talents for the creation of radio ads. By helping to increase the ease of implementation and accountability of radio spots, this platform seeks to bring greater ROI to advertisers nationwide."
I wonder if Google is definitely eyeing the radio business?