Quality Score for advertisers, Good for Publisher?

[chikung]

Hello,
This is based on the recently published news on Jen's blog that there will be quality score for advertisers, it means "Advertisers who are not providing useful landing pages for users will have lower Quality Scores that in turn result in higher minimum bid requirements for their keywords."

This seems to be good news for the publishers who like to spend most of their time in developing quality content than to find out the MFA's and block them choosing urls.

This may increase in the overall revenue and we can hope that there will be no more 1-2-3 cent clicks.

If this starts, I guess everyone will empty there filter bag for atleast once to find out the change. But are we ready to allow MFA's just for more mopney?

The question is why we are blocking MFA's?

Is it because they are paying less money? Is it because they are misleading our users? or is it because they are overall hurting the system?

I hope that once MFA's has to spend more money for their keywords they will automatically start disappearing from the adsense horizon and we will get the quality advertisers with decent revenue that will justify our efforts.