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Old 08-19-2004   #1
Join Date: Jun 2004
Posts: 265
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24/7 Real Media Buys SEM Tech Company

24/7 Real Media Announces Acquisition of Decide Interactive, a Provider of Paid Search Marketing Technology and Services

24/7 pays $15 million in cash and 4.5 million shares of 24/7 Real Media's common stock, valued at $11 million for the Australian company.

Decide DNA's sophisticated optimization algorithms allow advertisers to achieve multiple performance-based goals, such as aggregate ROI and campaign yield management, in an automated, real-time environment. Decide Interactive customers include renowned companies such as, Citysearch Australia, Hotwire and Carat Interactive.

"This acquisition expands and enhances 24/7 Real Media's suite of paid search marketing technology and services, providing our clients with enhanced campaign effectiveness and transparency," said David J. Moore, chairman and chief executive officer of 24/7 Real Media. "With Decide Interactive's proprietary technology, 24/7 Real Media is well positioned to capitalize on the significant global growth opportunities for paid search spending in the United States and throughout the rest of the world."

Last edited by garyp : 08-19-2004 at 06:16 PM.
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