24/7 Real Media Announces Acquisition of Decide Interactive, a Provider of Paid Search Marketing Technology and Services
24/7 pays $15 million in cash and 4.5 million shares of 24/7 Real Media's common stock, valued at $11 million for the Australian company.
Decide DNA's sophisticated optimization algorithms allow advertisers to achieve multiple performance-based goals, such as aggregate ROI and campaign yield management, in an automated, real-time environment. Decide Interactive customers include renowned companies such as Walmart.com, Citysearch Australia, Hotwire and Carat Interactive.
"This acquisition expands and enhances 24/7 Real Media's suite of paid search marketing technology and services, providing our clients with enhanced campaign effectiveness and transparency," said David J. Moore, chairman and chief executive officer of 24/7 Real Media. "With Decide Interactive's proprietary technology, 24/7 Real Media is well positioned to capitalize on the significant global growth opportunities for paid search spending in the United States and throughout the rest of the world."