Web Marketing Specialist

Location: Indianapolis

Duties include, but are not limited too:

„X Develop Web-Based Marketing Strategy -- Maintain expertise in best practices in online consumer marketing. Understand the key issues facing business-to-consumer marketers in effectively using the Internet to maximize website traffic, lead generation, and sales. Help set the company¡¦s overall e-marketing strategy, determine the most effective web-based marketing program, and participate in the budgeting process.


„X Design Web-Based Advertisements and Promotions -- Work with internal and external partners (creative/design, other members of the marketing team, management, agencies, etc.) to develop, design, create, and execute online advertising campaigns, online promotions, and direct e-mail marketing campaigns. Choose sites on which to advertise and negotiate to place ads by working directly with representatives from these sites, or through our outside media/advertising partners.


„X Search Engine Marketing (SEM) -- Maintain expertise in current, effective SEM techniques and practices, including pay-per-click keyword campaigns such as Google, Overture, etc. Make recommendations and implement additional online marketing campaigns, add and delete keywords, write effective titles and descriptions, and craft landing pages. Use keyword bid management, tracking, and optimization tools to manage all SEM accounts and achieve the best possible return on investment. Remain knowledgeable in, and able to communicate to others, best strategies for achieving top organic search engine results, monitor organic search engine placement and help execute an SEO plan. Create tracking reports to monitor progress of all campaigns and online spend.


„X Track and Analyze Web Marketing Campaigns ¡V Ensure that all online banner and e-mail campaigns are running according to the marketing plan, and that impressions and leads are being delivered as expected. Use campaign tracking software to analyze performance of various campaigns and creative. Track web-based marketing expenses and review vendor invoices/payments for online marketing expenses to ensure within approved budget. Present status reports to the marketing team and management, in written form, spreadsheet reports, or in person.


„X Website Analysis and Optimization -- Use website analytics to gain insights into visitor behavior on our site on a daily basis. Pinpoint and optimize areas with high drop-off or abandonment rates. Identify the most frequently viewed content, and the referral source of website traffic, in order to fine-tune our messaging and promotions to better address visitors' needs. Monitor important customer statistics, such as browsers, operating systems, geographic locations, etc. Maximize the conversion of site visitors into sales leads. Generate and present reports, analysis, and recommendations to the marketing team and management. Use gathered information to make recommendations for improvement to marketing team.





Required Skills, Abilities, and Knowledge:


„X Education -- A Bachelor's Degree or a combination of college course and relevant work experience is required. A degree in marketing (particularly interactive marketing), Information System or a web related degree is a plus.

„X Experience ¡V Minimum 4-5 years hands-on experience in various forms of web-based marketing (online advertising and promotions, direct e-mail, pay-per-click search engine keyword marketing, results tracking, website analytics, etc.), preferably in a business-to-consumer environment, is required. Experience with Dreamweaver, Adobe Acrobat, Excel, web analytics software and creating HTML emails required. Experience with Flash, Fireworks and Illustrator is a plus. Familiarity with e-commerce software and online shopping sites such as Froogle.com, Shopping.com and Ebay.com is a plus. Must possess excellent communication skills to be able to communicate web research and project implementation to varying departments and levels of management.


We offer a competitive base salary, robust incentive plan and benefits.

Please email thooker@callnps.com with your resume and salary requirements.

[SaraSummer]

I doubt the position is still available, but please contact me if you need any additional SEM or SEO assistance.

Thank you,
Sara