Changes in the Google Client Center Budget Options

[AussieWebmaster]

The delivery method Standard - paces the delivery according to budget.

Accelerated - gives you your spend limit as fast as possible.

[rustybrick]

https://adwords.google.com/support/b...37611&hl=en_US

[andrewgoodman]

So this addresses the idea of ad delivery, but in a rather confusing way. At least, it will be confusing to those who haven't been paying attention to every detail, which is most people.

My next thought is: when they introduce a tip o' iceberg in an area like this, are they getting set to do something bigger, like introduce actual dayparting?

Another strange thing: I'm seeing campaigns *defaulted* to "standard." Won't that be slowing down delivery for some clients who may not realize it? Or perhaps, if the daily budget is set very high (above the ceiling needed for max delivery), there is no difference in how standard performs vs. accelerated. The differences come into play when the budgets are set lower, so in that case, standard is the way is now, and accelerated burns everything in the morning.

Hmmm...