UK Agency Commissions

[Toure]

http://blog.searchenginewatch.com/blog/060511-083126

http://blog.searchenginewatch.com/blog/051012-091330

http://www.imediaconnection.com/content/6947.asp

Any thoughts on the agency commissions debate? I find Kevin Ryans peice interesting but maybe a little to philosophical.

In reality is the reduced agency commission money going to be put towards best practice funding and new / effective campaign management tools by the search engines? Probably.

But is this going to push campaigns to a new level? Or are agencys just going to continue to whack up there management fees to compensate?

Perhaps a little of both, but I can only see management fees rising.