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Old 04-13-2006   #1
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Revisions to the AdWords API Program

Google have announced it will implement two major changes to the AdWords API Beta program on July 1st, 2006. It will be interesting to see how this affects charges for those agencies that are reliant on using the AdWords API for their clients. Details can be found on the AdWords API blog:

Revisions to the AdWords API Program

What Google say about the changes:

1) Revised quota allocation system & pricing model: We are changing the quota allocation system and pricing model to create a more flexible and level playing field that encourages efficient coding and application design. Effective July 1, 2006, the current free quota system will be replaced by a usage-based system. Under this new model, AdWords API token holders will be charged a nominal $0.25/1000 quota units consumed. As a result, current developer quota caps will be removed in order to provide a more flexible and scalable system for quota allocation and consumption.

2) Modified terms and conditions: We are modifying our terms and conditions in order to simplify developers’ abilities to commercialize their applications while at the same time ensuring that advertiser returns are maximized through the promotion of certain functional standards. These new terms also will go into effect on July 1, 2006. Prior to that date, you will be able to view an advanced copy of these terms and conditions at
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