Where's our traffic?

Heather · #1 04-12-2006

We operate an e-commerce site - MegaDox.com - and we recently made some major changes to our navigation. Now our traffic has dropped from an average of 7,500 visitors per day to less than 5,000.

We have made significant changes to the site on numerous occasions over the past 7 years and have never encountered such a steep drop. According to our web logs, the searchbots are navigating the site, and our pages are still indexed in all the majors. A number of pages have lost ranking in Google, but the rankings seem to be holding steady with Yahoo and have actually improved in MSN.

Since all of our business is conducted through our website, this is of major concern. Any input or suggestions would be appreciated.

Heather

Heather · #2 04-12-2006

Thanks for the input Brad, but these are the same URLs our site has used since 1999. If they weren't a problem in the past, I don't see why they would be now. I should clarify that when I say we changed the navigation, I mean that we swapped the positions of the links on the left hand side and those along the top. Previously the country links were across the top, and the FAQ, account, and customer service links were on the left.

Heather

SanDiegoSEO · #3 04-12-2006

Maybe you should check your logs to find out which terms were consistantly sending you traffic when you had the traffic, and then which terms are sending you traffic now (including which engines they come from). Compare them and find out where you dropped. Once you determine where youdropped start focusing on that area to find out WHY you dropped and what you can do to fix it.

DarkMatter · #4 04-12-2006

even if you never had a problem in the past, and even if it's not the source of your present problem, you should fix those long variable-passing URLs. I speak from experience.

Heather · #5 04-12-2006

Quote:

Originally Posted by DarkMatter

even if you never had a problem in the past, and even if it's not the source of your present problem, you should fix those long variable-passing URLs. I speak from experience.

I'll ask our programmer to have a look at that. Thanks.

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