Google Confirms Mid-Page "See Results For" Section No Longer A Test; Suggest A Name!

[GoogleGuy]

In fact, this is no longer a test. We do this when we see a query (e.g. [katrina] or something similar) that we think might benefit from a refinement, (e.g. maybe you wanted to search for [hurricane katrina]).

I'll try to ask about getting some documentation up to mention this.

[dannysullivan]

I split GoogleGuy's comment off from another thread, so we can have a fresh discussion of this feature, now that it is confirmed as no longer a test.

I've also merged comments from that thread into our long-standing thread on that topic and closed it. You can see the past discussion and examples here: New Middle Of The Page "More Results" Experiment On Google.

Finally, Google needs a name for the feature. I blogged a bit more about this here: Google Confirms Midpage "See Results For" Results Out Of Testing -- What Should They Be Called?.

Let's give them a hand. What do you think these should be called? I'm suggesting "MidBox Results," which is inline sort of with the OneBox Results they put into the top of the page.

Put some ideas out there, then I'll gather them up later to do a proper voting poll for the thread.

[rustybrick]

I'm more for "alternative searches".

[Gurtie]

useless?

[Chris_D]

What do you think these should be called? I'm suggesting "MidBox Results,"

How about: NFI? FIG - JAM

[scangilli]

I agree with Danny. MidBox Results sounds just fine

[kid disco]

Plug

Junction

Coupling

...

[Robert_Charlton]

Originally Posted by rustybrick

I'm more for "alternative searches".

I concur. Something like "alternative searches," "suggested alternative searches," or "alternative results."

So far as I can make out, in all the examples I've seen, this section is equivalent to a single one of the topic clusters that Clusty would show in response to the same search.

So, what the Mid-page "See results for:" section represents is a topic suggestion, or a query refinement suggestion.

Rather than focus solely on where it happens to appear in the SERPS, i.e. "mid page", why not capture what this feature actually represents in its name? That would seem to make more sense, as names that convey more meaning stick in people's minds and are more useful.

e.g. Topic Section, Topic Results, Topic Suggestion.

and to make it snappy sounding, I propose "TopicBox Results".

[Seekz]

I think it should be called Related Results. I noticed the Andy Cole related results have been removed after the controversy it caused.

[dannysullivan]

Added a poll now. I might be enticed away from MidBox to TopicBox. I'll add more to the poll if we get further suggestions. Sorry, Gurtie, Useless made me laugh but didn't include it

[Gurtie]

oooh - you wanted constructive suggestions???

ok - useless was a bit unfair - I love Clusty and this is basically the same, just they add it in a really irritating place. So I suggest we pay homage to the place Google got the idea from, despite Marissa's protests that its not really very useful, and just call it 'the cluster'

Why do you suppose that a search for [endangered species Africa] returns MidBox results for "cookie recipes"?

[Marcia]

None of the above, it's a SERP Sandwich.

[Genie]

SuggestionBox ?

[ewc21]

Do we have to use a new fancy term?

I'd like to go for "Alternative Search Results" but it's not there. I am voting anyway.

[Discovery]

But I have to say SERP Sandwich is great.


Sociallinks
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Clickset
Linkrelations
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linkrelate

[andrewgoodman]

I'd almost wonder if it wouldn't be worth taking a step back and talking more about the purpose behind the alternative results, and the purpose behind putting them in that spot.

I assume it's all along the lines of:

* Popular, more specific searches
* What searchers usually or often mean/want

So to take it one step further, it's all about telling us what we would have typed had we not been lazy/clueless.

But WhyAreYouSoLazy is already patented by Richard Simmons, or is it Tom Vu.

So as for a name, I'm at a loss. I liked the SERP Sandwich, but that's a bit pedestrian. I would prefer SERP Burrito With All the Fixins.

[Gurtie]

I've gotta say that in order for the name to be generally used it has to be short and catchy and while 'Related Results' is all very nice and descriptive and coming top in the vote its not exactly calling out to become a catchphrase.....

[Wilksy]

Personally I think it's crap. Rarely related and cluttered.

.: SERP Sandwich - and a bad one too.

ok Enough ranting.