Paid Search Marketing Manager

Paid Search Marketing Manager

Edmunds.com, the online marketing leader within the automotive vertical is seeking an experienced Paid Search Marketing Manager with solid internet experience. This position will report to the Director of Internet Marketing and will assist with the management, development and execution of all paid search acquisition marketing efforts for the company. The Paid Search Marketing Manager will be responsible for day-to-day management, performance, expansion, revenue growth and analysis for all paid search programs.

Responsibilities:
• Execute daily paid search campaign management and optimization in order to achieve optimum return and traffic volume.
• Conduct keyword discovery and generation using online tools, competitive research and analysis for keyword expands and campaign build-outs.
• Identify, evaluate and test new paid search traffic channels.
• Manage paid search and bid management vendor relationships and collectively execute paid search tactics and strategies.
• Actively test and analyze paid search copy and landing pages to achieve maximum ROI.
• Manage and train Online Marketing Coordinator.
• Execute, analyze and achieve monthly paid search business metrics and budgets.
• Research and resolve internal and external billing and reporting discrepancies.
• Research and evaluate competitors paid search marketing efforts and identify new search opportunities.
• Keep abreast of paid search best practices, bid management systems, keyword development tools and industry research.

Qualifications:
• Bachelor Degree required.
• 2+ years experience managing paid search programs required.
• Strong analytical, organizational and communication skills.
• Significant understanding of the paid search landscape, including knowledge of the different bid management systems, keyword development tools and copy and landing page optimization solutions.
• Excellent computer skills and high level of proficiency with Excel, search engine client interfaces and web analytics tools a must.
• Ability to thrive in a fast paced working environment.

Send Resumes:
Jacqueline Thomas
Edmunds.com
Director Internet Marketing
2401 Colorado Avenue, Suite 250
Santa Monica, CA 90404
jthomas@edmunds.com

Please no phone calls.