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Old 03-23-2006   #1
sheseltine
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Ask's TV Commercials

It looks like the Ask.com advertising push has started, I saw a tv commercial last night for the new site. It involved a couple of scientists and a talking Orang-utan (I guess the talking chimps were too busy advertising tea)
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Old 03-23-2006   #2
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I am trying to find them online, they are pretty creative commercials, imo.
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Old 03-24-2006   #3
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Quote:
Originally Posted by rustybrick
I am trying to find them online, they are pretty creative commercials, imo.
C'mon RB - you have some pull over there - you must be able to get them to put them somewhere on Ask.com

some are funny, but i've seen one or two now that aren't as good as the others.
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Old 03-24-2006   #4
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True.

Well, I am told the commercials should be live at the Ask Blog sometime today.

We will see.
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Old 03-24-2006   #5
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We've had them in the UK for a couple of weeks now with the new Ask brand; before that, we still had them for Ask Jeeves. Maybe I'll post some screenshots.
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Old 03-24-2006   #6
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I've seen them here (Atlanta, GA) for almost 2 weeks now. They have motivated me to add Ask.com to my daily chores.
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Old 03-26-2006   #7
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It's live at http://blog.ask.com/2006/03/ask_in_primetim.html
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Old 03-27-2006   #8
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Media Arbitrage?

Is Ask using the media campaign to build their brand awareness while
also expecting to mitigate the campaign's cost with Google ad revenues?
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Old 03-27-2006   #9
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I think they are trying to build the brand, first and foremost.

I doubt they are thinking, they are advertising on TV, to realize an immediate source of ad income from the PPC side of things.
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Old 03-27-2006   #10
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Saw the ads for the first time yesterday in SLC, UT. But than again, I don't watch much TV, they could have been here longer.

I was impressed with them. Direct, and informative. I had not played around with the new Ask.com search tools since last month when they were launched. The ads prompted me to go back and use them a bit.

With G still gaining market share, Ask has a long way to go. I am glad they are in the game though. The more the merrier.
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Old 03-27-2006   #11
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So their big pitch to users is more tools. "Feel human, use tools" I think was the message. The other message I got was "saves time" by using the previews and not having to click.

If it gets people to try out the new ask.com then I guess it works. But I'm afraid that's not enough differentiation for most.

I think the SE is the tool in the minds of users. What ask.com is selling are the tools for using the results. Hard sell in my opinion. I feel pretty human when I read too.

As far as saving time by using binoculars this seems to be a circa 2002 issue. Raise your hand if you are on 56 Kbps. Is it that much trouble to click and use your back button. Of more concern there are usability issues with the previews and worst of all the cached pages seem to be out of date. The one test search I did on "sneakers" shows a preview of Foot Locker's holiday sale homepage. Of course 3 months later this is hardly a preview. More like a postview.

I will say that I do now use ask.com's image search as part of my regular image searching routine. They might be better served touting some more specialized search applications to try and win hearts and minds.
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Old 03-29-2006   #12
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Does anyone know the title of the song in the background of Ask.com's cafe commercial in which users act like chimps (evolve)? It has a reggae type rhythm and I am wondering if was written for them or if it is availabe...
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Old 05-07-2006   #13
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Thumbs up ask commercial

after hearing so much about this commercial and never been able to see it on air, it was nice to be able to find it here. I was pleasantly surprised by it's creativity and humor (which most commercials lack these days). The internet cafe concept was hilarious as the humonkeys totally appear to have had way too much caffeine as they embark on their quest for "searching".

Last edited by emonmare : 05-07-2006 at 02:22 PM.
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Old 05-07-2006   #14
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Got to say that I'm not that thrilled with the new commercials - "If librarians use it, it's got to be good for you"... I expected a little bit more humo(u)r or a catchy tag line
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Old 05-08-2006   #15
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The guy-monkey swinging from the light fixture in the Cafe spot is hysterical -- love it!

I also saw a Flash-based web banner ad for Ask about a week ago that was very effective. It was an incredibly fast scroll down through what appeared to be Google's SERPs -- just kept scrolling and scrolling, and so fast you had to watch it. And then it faded into the message about finding what you want with tools on Ask.com.
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Old 05-09-2006   #16
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Wink ask commercial

this commercial was actually filmed at Love Birds Cafe in Pasadena CA so I was trying to see if the place was recognizable at all. all I recognized was the light fixture and the counter.
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Old 05-10-2006   #17
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ASK or Yahoo

After checking out the new ASK.com? How would you rate it against Yahoo? I'm not keen on Yahoo's layout but their results seem okay.

Thoughts anyone?
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