Give me a clue about Phrase Match Please!

[tonerman]

I haven't used Phrase Match until recently so I am pretty green with it. Somebody please look at the questions and examples below and give me a little help please.

1. Broad Match term: "ABC" Phrase Match Term: "ABC" Broad match will show ad for any query with "ABC" in the query. Will Phrase Match do the same?

2. Broad Match term: "1100 widget" Phrase Match term: "1100 widget".

Broad match will show ad for query: "Price for 1100 blue small widget"

Will Phrase Match "1100 widget" show the ad, or do the words "blue small" cause phrase match to not trigger ad. Are there some guidelines anywhere (besides Google FAQ's) that can help me create correct Phrase Match keywords. What kind of words in between phrase match terms like "1100 widget" are not going to prevent an impression? Just simple words like "and" "for" etc?

4. What about plurals? I suppose with phrase match you have to create phrases with plurals, correct?

5. I assume you need specific phrases for common misspellings also, correct?

6. What about words after the phrase match? Suppose the query is "1100 widget price in Hawaii"? Is just having the first two key words "1100 widget" in the right order enough, or what words would you need in the Phrase Match for the query "1100 widget price in Hawaii"? I'm guessing "1100 Widgit Price Hawaii" In other words, what kind of words in between, before, or after phrase match keywords won't destroy the phrase match?

The Google FAQ says:

Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. For example, your ad will appear for the query red tennis shoes but not for shoes for tennis.

I've bolded the words in the FAQ that confuse me. When they say "and possibly with other words " they don't say what other words or what the conditions must be for the phrase match to generate an impression. I suppose the impression goes to whoever has the most relevance coupled with quality score, max bid, etc right?

Take their example "Red tennis shoes"? What about "Big smelly red cheap tennis shoes" where there are a lot of words in front of tennis shoes? I suppose if someone has phrase match "smelly tennis shoes" he gets the nod unless he's bidding a penny against my $5.00, or am I wrong and "Smelly tennis shoes" wins irrespective of $?

Any help appreciated! Tonerman

[shilly]

Take their example "Red tennis shoes"? What about "Big smelly red cheap tennis shoes" where there are a lot of words in front of tennis shoes? I suppose if someone has phrase match "smelly tennis shoes" he gets the nod unless he's bidding a penny against my $5.00, or am I wrong and "Smelly tennis shoes" wins irrespective of $?

Your ad will appear for Big red tennis shoes, red tennis shoes for her, red tennis shoes for sale, etc... It will not appear for big smelly red cheap tennis shoes because the word "cheap" break up the phrase. Those 3 words in the quotes must appear in order in the customers search. Other terms can come before or after the phrase.