SES China 06 Coverage

[rustybrick]

Yup, we got a guy who is donating his time covering SES China.

The coverage is being posted on the homepage live, as it goes up and in this Search Engine Strategies 2006 China category.

[Chris Boggs]

Nice...hopefully we can get out "Baidu" optimization tips on!

[webmama]

What I don't see addressed in the first few talks is whether the search traffic is in english or chinese? As with other countries/languages much of the searching is done in English regardless of the primary spoken language in that country. Does this hold true in China? I am looking for information specifically about B2B not necessarily music downloads.

[GlobalSEO]

Most of the searches are done in Chinese unless it requires a western spelling. While I did not hear the exact answer an any of the sessions I attended I did ask a few people who had active campaigns and found the following:

If the search was for something that is typically English like a software or type of solution like Service Oriented Architecture that search is typically done in English. However, any adjectives or other refinements like case studies etc were done with Chinese.

One interesting comment I heard was that once they get to the site they often look for manuals and tech documents in English since they don't trust the translation of these types of documents. I have heard the same thing in Russia.

I stayed in China this week after the conference to meet with a number of B2B companies and will post more about the format of search queries after looking at what they are doing.

[mcanerin]

Hi All,

I finally managed to post the daily blog posts for the China Search Marketing Tour and SES China, as well as the photos with extensive comments.

Enjoy

Ian

[shor]

Originally Posted by mcanerin

Hi All,

I finally managed to post the daily blog posts for the China Search Marketing Tour and SES China, as well as the photos with extensive comments.

Enjoy

Ian

Reading through them now (and sympathizing with your Wall climb!). Is it just me or is hard to navigate to the next day for each blogger post

[mcanerin]

That's a good idea - I'll provide a link to the next one (unless someone has a more elegant method they'd like to share - a template tweak or something?)

Ian

<added> Ok, fixed - stupid Blogspot. They have a PreviousItem tag, but not a next item tag. That should definately be on a ToDo list for someone...