Google Adwords and Preteen Sex

[scangilli]

I was concerned about this Google Adwords campaign, don't you think it's illegal?



You can find it clicking here

[Jeff Martin]

It is not allowed per the editorial guidleines:

Sexual Content (Adult)
Advertising is not permitted for the promotion of child pornography or other non-consensual material.

https://adwords.google.com/select/contentpolicy.html

[rustybrick]

Also an issue at Google.com. Dynamic keyword insertion has gone a bit too far here.

[Jeff Martin]

Yes it has. You would think Google would have some sort of filter for these kinds of keywords established long ago. Maybe they can have a filter running at search run-time for ads.

[AussieWebmaster]

I just made a call to Google let's see how long it takes tro get it down... I will check every 30 minutes.

[scangilli]

First of all thanks a lot for your help.

Also, I found out more:

1) asian teen sex

2) sexual tourism

It's unbelievable and unacceptable that Google, a company that's worth billions of dollars, is acting this way.

[AussieWebmaster]

Originally Posted by scangilli

First of all thanks a lot for your help.

Also, I found out more:

1) asian teen sex

2) sexual tourism

It's unbelievable and unacceptable that Google, a company that's worth billions of dollars, is acting this way.

Even Yahoo is advertising for child sex.... something is wrong here

[AussieWebmaster]

That is quick they pulled down the Yahoo link

[scangilli]

Seems like a couple of ads have been removed. Still one lasts though with clubseventeen.com...

[AussieWebmaster]

This is something needs immediate solutions

[scangilli]

Seems to me that nothing really changed. They still let advertisers bid on those keywords.

The ads are still there both on Google and Yahoo...

Google:
1) asian teen sex
2) sexual tourism
3) asian preteen sex

Yahoo!:
1) asian teen sex

What can we do? Also, I noticed that there are more ads appearing on google for the asian teen sex keyphrase since I first posted a few days ago.

[AussieWebmaster]

Originally Posted by scangilli

Seems to me that nothing really changed. They still let advertisers bid on those keywords.

The ads are still there both on Google and Yahoo...

Google:
1) asian teen sex
2) sexual tourism
3) asian preteen sex

Yahoo!:
1) asian teen sex

What can we do? Also, I noticed that there are more ads appearing on google for the asian teen sex keyphrase since I first posted a few days ago.

The preteen is the big one... unfortunately the others really don't break laws....

[SilkChick]

I was told by my AdWords Rep that you can not use the dynamic keyword insertion tool for adult listings? Last week! I had tried to use this for some of my listings and they continued to be disapproved by Google. After an email inquiring as to why they were being disapproved my rep called to let me know the Keyword Insertion Tool is not available for adult sites. Does anyone know this to be true of false? Thanks ~

[AussieWebmaster]

Originally Posted by SilkChick

I was told by my AdWords Rep that you can not use the dynamic keyword insertion tool for adult listings? Last week! I had tried to use this for some of my listings and they continued to be disapproved by Google. After an email inquiring as to why they were being disapproved my rep called to let me know the Keyword Insertion Tool is not available for adult sites. Does anyone know this to be true of false? Thanks ~

I am not doing any adult PPC anymore but have heard people bitching about this.
Just do AdGroups that are qualifiers for a set word and do them exact match and have the base word as the permanent word in the ad.

[Webvisitor]

There are victims at the other end of every search of that nature. Considering their multiple excuses for dealing with communist China I don't look for Google to change their stance in this area either.
Amazing tech company with an off-kilter moral compass.

[shilly]

Originally Posted by SilkChick

I was told by my AdWords Rep that you can not use the dynamic keyword insertion tool for adult listings? Last week! I had tried to use this for some of my listings and they continued to be disapproved by Google. After an email inquiring as to why they were being disapproved my rep called to let me know the Keyword Insertion Tool is not available for adult sites. Does anyone know this to be true of false? Thanks ~

I just got off the phone with my google rep and it is 100% true. I found out the hard way. I had some adgroups with KWI for adult terms (and luckily added some static ads also). Everything was running fine for a few days. I just logged in and ALL my KWI ads are disapproved. When I spoke to my rep, he said it is a internal rule that KWI is not allowed with adult sites.

[mcanerin]

I just checked, and not only is the Adwords for this gone, but this thread now shows up #1 for the phrase!

I'm glad to see this, as I was out of the country when this thread started (in Asia, of all places) and I just got back - I was about to be really annoyed, but it looks like the SE's involved have already dealt with it. Kudos.

The DKI tool is one of the most abused aspects of the Adwords system - I'm not even sure why they allow it - it seems to me that even those who are not deliberately trying to mess with the system still end up doing it anyway (eBay is infamous for this).

Ian

[AussieWebmaster]

Originally Posted by mcanerin

I just checked, and not only is the Adwords for this gone, but this thread now shows up #1 for the phrase!

I'm glad to see this, as I was out of the country when this thread started (in Asia, of all places) and I just got back - I was about to be really annoyed, but it looks like the SE's involved have already dealt with it. Kudos.

The DKI tool is one of the most abused aspects of the Adwords system - I'm not even sure why they allow it - it seems to me that even those who are not deliberately trying to mess with the system still end up doing it anyway (eBay is infamous for this).

Ian

Yeah but if you had to do them by hand then a 10.000 plus keyword list would become a monster again.

[mcanerin]

Yeah but if you had to do them by hand then a 10.000 plus keyword list would become a monster again.

Honestly? If you have a 10K+ keyword list, then you should have the resources to handle it - it SHOULD be a monster. Why should it be as easy as 10 keywords?

It's like that auto-page generation spam - if you can generate 10k fake pages with a push of a button, then, sure enough, some idiot is going to do it, and that's not good for relevance for organic SERPS.

I've seen precious little relevance in Adwords when DKI is used, personally.

IMO, if your keyword is important enough to your business to bid on, it should be important enough to actually do by hand. It's not that I have an issue with it in theory, it's the practice and real effect that concern me.

I'm concerned that clients with too much "dumb money" and no actual marketing plan are trying to be successful via brute force, and are in part responsible for unrealistic bid prices, as well as poor relevance and, in some cases, extremely irrelevant (and/or inappropriate) advertising.

I'll say it right now, DKI is a major driving force behind the PPC equivalent of spam. Spam, Spam, Spam. There, I said it.

My personal opinion,

Ian

[AussieWebmaster]

Originally Posted by mcanerin

Honestly? If you have a 10K+ keyword list, then you should have the resources to handle it - it SHOULD be a monster. Why should it be as easy as 10 keywords?

I agree it should be some work... but there is nothing wrong with a well used Keyowrd Insert tool

It's like that auto-page generation spam - if you can generate 10k fake pages with a push of a button, then, sure enough, some idiot is going to do it, and that's not good for relevance for organic SERPS.

Using keyword insert is not like spamming content.... it is trying to attract the searcher to your creative - it is very easy to write the FREE MONEY ad and get a lot of people clicking..... come on effective PPC only works when it converts... misuse of Keyword Insert is on the specific user not the rest of us that know what we are bidding on and what words are in our lists.

I've seen precious little relevance in Adwords when DKI is used, personally.

DKI when done seamlessly most probably did not get your attention for being done wrong and thus noticeable

IMO, if your keyword is important enough to your business to bid on, it should be important enough to actually do by hand. It's not that I have an issue with it in theory, it's the practice and real effect that concern me.

Ian I agree many are not doing it right - but to make everyonbe do it by hand when it can be done successfully if thought through is limiting effective use of technology - pulling it back further from a reduce technology viewpoint - why use PPC at all.

I'm concerned that clients with too much "dumb money" and no actual marketing plan are trying to be successful via brute force, and are in part responsible for unrealistic bid prices, as well as poor relevance and, in some cases, extremely irrelevant (and/or inappropriate) advertising.

well if they are clients then you should be making the plan of action and they should be agreeing or looking to do it themselves.... then if they are doing it themselves they can do it smart or do it 'dumb' - but if everyone was doing it 'smart' then all industries would be competitive and the fight for the top bids would raise bids until the margin of profit was very small.

I'll say it right now, DKI is a major driving force behind the PPC equivalent of spam. Spam, Spam, Spam. There, I said it.

My personal opinion,

Ian

People that spam the PPC engines do so in many cases using DKI - eliminate DKI and they do not go away.... they are spammers and would use a DKI in the bulk upload spreadsheet and have them set that way.... or do other variations... they are not going away and the DKI does not contribute to SPAM - Spammers contribute to the higher use of DKI.