Adwords conversion tracking data in report

[chundottu]

Hi,
I have an online shopping website in which I have setup google's
Conversion tracking mechanism at two places, namely, Signup
Confirmation and in the Payment page. In the Signup Confirmation page,
I wish to track the number of signups occurring as a result of google
adwords. While in the payment page, I wish to track the amount of the
order.

Accordingly, while generating the conversion tracking code for payment
page, I opted for the Purchase type of conversion, and entered value
for the (Advanced option: conversion value) field to be equal to the order value.
Can you please tell me how to retrieve this value in the Adwords
report?


Also, can you advice me on the meaning of the various fields in the
Adwords report like Total value, Avg Value,Value/Cost,Value/Click,Sales
Count, Sales Value, Sign-ups count, etc convey?

[farees]

Hi chundottu,
While I can certainly go in depth explain how to go about doing this. I think it's worth your time to check out Google's AdWords learning center at

http://www.google.com/adwords/learningcenter/

Or you can jump to section 3 for conversion tracking. I certainly hope that when you say signup confirmation and payment, you actually mean to seperate actions.

Farees