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Old 02-19-2006   #1
wiltonbiz
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Seeking Opinions On Banner Advertising Deal

I started reading an offer from a company that is selling banner ads across some kind of network (don't know what the network is -- haven't wanted to call these folks at this point) and their deal is banner ads that deliver 5 million impressions for $29. Well, sounds too good to be true, so I'm sure it is. What is the likely scam here? Any opinions welcome.

WB
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Old 02-20-2006   #2
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Interesting.... could be any type of scammy ads.... someone with a 10 million mailling list that grabs 20 ads and dumps an email to the to make $580 for the day.... not a huge amount but am sure there is an upsell somewhere.

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Old 02-20-2006   #3
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Good thoughts! I'll be steering well clear of whatever the "scheme" is.

Thanks,

wb
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Old 02-24-2006   #4
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Almost any advertising opportunity can be quickly analyzed by asking one simple question: "what is the quality of the impressions being delivered". Quality means relevence to *your* target audience and/or product. So..

1) Top quality would be things like search engine impressions - because the audience is being qualified by entering a specific keyword.

2) Next come impressions on websites specific to your product. Not as qualified as above, because the visitor is not "asking" to see your ad, but still, the website traffic is specific to your product.

3) Last come general "run of network" impressions. These are impressions just blasted across any network of sites to get volume, and they are almost worthless.

Hope this helps.
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Old 02-24-2006   #5
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Big help. Thanks a lot. It's a useful rule of thumb to keep in mind.

WB
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