Linking AdWords to Google Base

[B-Double-U]

I just noticed a new tab in my Google Base account that lets me link my Google Base feed submission to AdWords.

It simply states:

Share your content with AdWords
Get your Google Base content into your AdWords Campaigns.

It also has a link to learn more, but it is very nebulous and doesn't answer very much. Learn More

I am going to call up and get as much info as I can, but right now my big questions are the costs and criteria used for the display of the ad as well as will it conflict with current ads that already exist in adwords.

If anyone is using this new feature can you please help enlighten us as to the nuances or your findings?

Thanks! I will post more as I find out.

[Jwm909]

The problem is, your AdWords account has to be enabled by Google for this feature to work:

"Note: Currently, the ability to surface product information in your AdWords ads is only available for select Google Base providers in the US. However, we look forward to offering this feature to additional providers in the near future."

So, if you don't see a link to create a "Product Extension" in your AdWords account, you're left to wait (like me).

A little more info: http://www.seroundtable.com/archives/019871.html

[jag]

Good feature for enabling mass products and there should be option for product preference and management. Hope to see on the board

Best,