campaign management question

[johninbrooklyn]

My brain is turning to mush so maybe the forum can help me.

I'm running the same exact ad "Buy Widgets" set up in 3 different ad groups. I only have one keyword - widgets - in each Ad Group.

Ad Group #1 is exact match [widgets]. Ad Group #2 is phrase match "widgets". Ad Group #3 is broad match widgets. Ad Group #1 has a bid of $1.50. Ad Group #2 has bid of $1.00. Ad Group #3 has a bid of $0.50.

Do I get the same exact results if instead of having 3 different ad groups, I instead create one ad group with 3 keyword matches, exact, phrase, and broad and then just adjust the keyword bids accordingly?

I believe that either method should yield the exact same result. Is there an advantage to one method over the other?

[AussieWebmaster]

No you can improve Quality score better by separating the ad groups - manipulate ads and landing pages and cumulate QS and CTR and bids by keyword type - can you do it the other way yes and more than likely have only slightly different results

[roligan]

I have a list of keywords in the same adgroup which are both broad matched and exact match. Like a and [a], and b and [b].

In this case i have to paid exactly the same for broad and exact match. I don't understand why.

[TigerWoodsOfSEM]

Just because you have different match types does not mean you will always be charged different cpcs. The cpcs are based off of your quality score, so if your keywords are being charged the same, then I would assume you have roughly the same quality scores for each match type.

[AussieWebmaster]

there is a difference between bid and charged price