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Old 12-08-2008   #1
abbottsys
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AdWords - Going Down the Tubes?

OK folks. Let's get to the nitty gritty. According what we hear the worldwide economy is going down the tubes. But, has this changed your AdWords advertising yet? Please tell us. Be truthful.
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Old 12-08-2008   #2
Mel66
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Re: AdWords - Going Down the Tubes?

I wouldn't say it's going down the tubes, but (a) CPCs have increased dramatically in several verticals, eroding ROI, and (b) some advertisers are starting to pull back on their PPC budgets. Didn't think I'd see it happen so soon but it is definitely happening.
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Old 12-09-2008   #3
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Re: AdWords - Going Down the Tubes?

Mostly just seeing increased scrutiny on metrics...why is this so high, why is this down...etc.
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