What should clients know about SEM?

[clickagent75]

This is for those who've dealt with clients who needed a little hand holding & education regarding search.

I'm trying to create a resource for clients new to Search Engine Marketing.
My goal is to anticipate any questions and educate them, so they understand the benefits of SEM for their business.

What are the common questions that clients ask when trying to learn about search engine marketing?


The questions I have so far are:

- What is search engine marketing?
- Benefits of SEM
- What is SEO?
- What is PPC?
- SEO vs. PPC
- How do search engines work?
- ....???

Are there any questions you've come across when trying to educate a new client about sem?

Any thoughts? Feedback?

Thanks!

[AussieWebmaster]

There are all sorts of articles listing this type of info

Jennifer Laycock's book is great http://www.searchengineguide.com/smallbizsembook.html

[AussieWebmaster]

http://www.clickz.com/showPage.html?page=3623308
http://searchenginewatch.com/showPage.html?page=3630076
http://searchenginewatch.com/showPage.html?page=3630070
http://searchenginewatch.com/showPage.html?page=3630019

that is also worth reading

[clickagent75]

Thanks AW