Updated features launched in July

[YahooPete]

All,

I want to let you know about a couple of new features we added today.

Ad Performance Report Enhancements

We've added three new data columns to the Ad Performance Report:

• Ad ID–your ad’s ID number.
• Visual representation of the ad–your ad’s title, short description and display URL.
• Destination URL — where a click would take the user.

Status Changes

The Status column on an ad group or keyword details page now indicates both the status of a campaign object and its reason for having that status. For example, this column might show Inactive, Bid Too Low, Min Bid: $0.30 if your keyword is turned off due to its bid being below the minimum of $.30.

If an object has more than one current status, only the highest priority status will be shown. If you take action to resolve the issue represented by the highest priority status, the next highest priority status will be shown.

Both of these updated features are live in all markets for Sponsored Search and Mobile Sponsored Search.

Read our blog post for more information. As we launch more enhancements, I’ll definitely keep you updated.

Cheers,

YahooPete

[YellowSEO]

Thanks for the update YahooPete, very useful to see the status right there....