Mentioning Google For Good PR
Gary blogged earlier about ridiculous press releases that make mention of being top ranked in
Google or getting a Google PageRank increase as a way to attract press attention. The LA Times has a nice, short write-up consolidating both of those absurd incidents
along with another: Google Ranks High in Press Release Mentions.
At the end of the write-up is a story about Synergy Brands having its shares sore 42 percent after announcing it would be a Froogle “select merchant.” Even the
company’s own chair describe the rise “irrational exuberance,” though it rings a bit false since his own company put out the
press release obviously hoping for some type of gain.
Deconstructing that press release is interesting. It says the company has been “selected” by Google to be one of “the select merchants” in Google’s
“soon-to-be-introduced shopping engine” Froogle. Reality check?
“We have not made any announcements of Froogle coming out of beta, nor is there a ‘select’ merchant program associated with Froogle. Synergy Brands is just another
merchant submitting feeds to Froogle,” said Google spokesperson Eileen Rodriguez.