Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Mobile Search
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

View Poll Results: Do you do Mobile PPC
No am not doing 4 50.00%
Yes am doing but not click to call 0 0%
Yes with click to call 3 37.50%
Plan on doing soon 1 12.50%
Voters: 8. You may not vote on this poll

Reply
 
Thread Tools
Old 01-25-2012   #21
bhartzer
Search Engine Optimization, Search Engine Marketing Expert
 
Join Date: Jun 2004
Location: Dallas, Texas
Posts: 534
bhartzer has a spectacular aura aboutbhartzer has a spectacular aura aboutbhartzer has a spectacular aura about
Re: Mobile PPC

I would definitely do your research through analytics first. Just makes sense to do that. I have to say, though, that we've been targeting tablets and that seems to get really good conversions for certain sites.
__________________
Bill Hartzer is an SEO expert based in Dallas and has been practicing organic SEO since 1996. See BillHartzer.com.
bhartzer is offline   Reply With Quote
Old 01-25-2012   #22
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Re: Mobile PPC

Mobile targeting.

I have moved to splitting out my PPC campaign structure so that Search, Content and Mobile are now all segmented. This combined with re-marketing campaigns makes for a fairly complicated structure with ad delivery interdependencies that have to be managed very closely to achieve the desired effect.
Discovery is offline   Reply With Quote
Old 02-06-2012   #23
shorebreak
Member
 
Join Date: Jun 2004
Location: California
Posts: 144
shorebreak will become famous soon enough
Re: Mobile PPC

This past holiday period showed just how mightily mobile & tablet have grown and continue to grow, but one aspect of that growth that I haven't seen covered is the ratio of organic to paid search traffic.

Does anyone have data (either from their own site or from published industry sources showing organic to paid search ratios, ideally with change rates over time?

For my part, I heard an anecdote last week from an SEO company who saw the mobile search organicaid ratio go from 78:22 to 72:28 between October 2011 and January 2012.

Thanks in advance for any data!

-Shorebreak
shorebreak is offline   Reply With Quote
Old 02-06-2012   #24
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Mobile PPC

problem with paid to organic is you have to be buying - lower buy lower ratio - and then you have to compare positions for both
__________________
Bruce Gillmer - MTV EMA
AussieWebmaster is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Looking for info on mobile website implications on SEO oliflorence Search Engine Optimization 2 07-17-2010 04:56 PM
Suggestion about fastest internet surfing mobile realistic The Padded Room 0 12-31-2009 02:45 AM
AdWords Mobile Ads - A Legacy Product? abbottsys Google AdWords 0 03-29-2008 02:13 PM
I think mobile adsense is the safest media! Amy2007 Google AdSense 1 09-26-2007 04:21 PM
Session One, Day One; Mobile Search rustybrick SEM Related Organizations & Events 2 08-09-2005 12:15 PM