Google display URL Policy

[michelle car]

I have a competitor who is using a URL that I think Google is allowing, even though it is not supposed to be allowed anymore.

Obviously I won't say who the competitors is, so the following is a totally random example I've made up, but illustrates the problem:

Keyword: Childrens Toys
Display URL: www.Google.com/ShopChildrensToys
Landing Page: www.google.com/toys/results

The domain is the same, however the custom section after the slash "shop childrens toys" has been added to make the Ad appear more relevant. The display URL does not work, and brings up an error page.

I have previously tried to submit custom display URLs before, using the same domain, but with a custom message after the "/", and every time it gets rejected.

Is this advertiser allowed to be doing this?

[searchengineman]

Hope this Helps.

http://adwords.blogspot.com/2008/02/...rl-policy.html

You also could be looking at an old advertiser. If they pre-dated the old display policy. That advertiser could keep the old ADS with different Display URL's running. Until they try to edit or update those ADS.

Searchengineman

[michelle car]

Thanks SEM - these are deifnately new Ads, I keep track of what they are doing, they've been running about 1 month.

I did see that link prior to posting but couldn't make head or toe of it...

The example given shows a display URL customised after the "/". However the landing page is just the domain. What I am trying to figure out is if it is OK to have a display URL customised after the "/" and a landing page that doesn't match this customised display URL - and actually brings up an error page if you enter the customised display URL in the browser.


Google's example:

Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.google.com would be acceptable

[searchengineman]

I've seen Display URL's which if typed raw. Will yield errors.
for example I may have a site with a landing page

www.fakepagexyz.com/products/kids/toys.htm

I could set my display URL as www.fakepagexyz.com/toys

As this best describes my landing page

or even www.fakepagexyz.com/kids-toys

--Keep in mind neither of the above display URL's will work if pasted into a browser. I usually push for the best display URL, I can get, it gets tricky. As I want my AD to be very relevant for the keyword searched for.

Searchengineman

[michelle car]

I agree SEM, that ideally the part after the "/" could be customized. However the times I have tried this, I've been rejected because the display URL does not match the landing page - simply because of whats after the "/".

Doesn't seem very consistent. But thanks for clearing up the official stand-point.

[periscope]

Michelle,

your display url can feature anything after the / regardless of whether or not it relfects the destination url.

You can even use keyword insertion here if you wish.

i.e

www.mywebsite.com/{KeyWordroduct1}

You can also ad anything you wish to the url before the domain name as long as the domain name is in there in full and the same as the dest url.

i.e

product1.mywebsite.com


Hope this helps!

[michelle car]

Thanks Periscope, that answers the question :-)