Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engine Marketing Strategies > Search Engine Optimization
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 04-06-2009   #1
Onestop
Member
 
Join Date: Feb 2009
Posts: 72
Onestop is on a distinguished road
Proper way to launch site rebuild

I am having my site rebuilt on a completely different platform. For now the old version is still live and indexed. Once I am ready to launch I will redirect the site name to the new version and discontinue the old. Obviously, some of the old pages in google will be cashed away and show up in search results. What should I do about this? The pages will not be there. Anything else I am not thinking of?
Onestop is offline   Reply With Quote
Old 04-06-2009   #2
JohnW
 
JohnW's Avatar
 
Join Date: Jun 2004
Location: Virginia Beach, VA.
Posts: 976
JohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud of
Re: Proper way to launch site rebuild

>I will redirect the site name to the new version and discontinue the old

Make sure to 301 redirect at the page level, not just the site. This will help with both rankings and traffic.
JohnW is offline   Reply With Quote
Old 04-06-2009   #3
Onestop
Member
 
Join Date: Feb 2009
Posts: 72
Onestop is on a distinguished road
Re: Proper way to launch site rebuild

If I did I guess it would solve the issue of the old pages sitting out there in the index with nothing to show when clicked on. Any suggestions on how to go in and redirect 40,000 item landing pages to a new page? The page names will not be the same so I can't use that. The old site was dynamic. I also cannot generate a site map on the old platform so I can't use that to match up either.
Onestop is offline   Reply With Quote
Old 04-06-2009   #4
JohnW
 
JohnW's Avatar
 
Join Date: Jun 2004
Location: Virginia Beach, VA.
Posts: 976
JohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud ofJohnW has much to be proud of
Re: Proper way to launch site rebuild

hmmm. I am sure there is a way to automate it but figuring it out is not likely to happen in a forum ;-)

maybe do a Google search site:yourdomain.com and worry about 301 redirecting the top 100-200 pages. Then, 301 the others to the home page.
JohnW is offline   Reply With Quote
Old 04-06-2009   #5
Onestop
Member
 
Join Date: Feb 2009
Posts: 72
Onestop is on a distinguished road
Re: Proper way to launch site rebuild

Thanks for the advice. I was thinking the same thing. The old site was so bad I am not sure I want the page rankings to carry forward anyway. Best to only go with the top pages.
Onestop is offline   Reply With Quote
Old 04-07-2009   #6
cryptblade
SEO, International SEO, Mobile SEO, SEO Stocks
 
Join Date: Dec 2004
Location: NYC
Posts: 456
cryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud of
Re: Proper way to launch site rebuild

Quote:
Originally Posted by Onestop View Post
Thanks for the advice. I was thinking the same thing. The old site was so bad I am not sure I want the page rankings to carry forward anyway. Best to only go with the top pages.
well, if there are existing page rankings, you don't want to lose traffic (if any) from them by doing a "cold turkey" relaunch. You never know - the rankings may help, no matter how abhorrent you think the old site is.

just think of it as keeping your SE equity. preserving any bit of it helps.
cryptblade is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
After 2 succesfull days in Google, site suddenly dissapears lieven Search Engine Optimization 3 04-24-2007 03:01 PM
Choosing an SEM firm Crash Outsourcing SEM 9 02-28-2007 04:02 PM
2005 Year End Revisit: Is There A Google Sandbox? Mike Grehan Google Web Search 110 07-13-2006 12:20 AM
Site in Google Supplemental index, help needed Jupiter Google Web Search 2 02-09-2006 12:01 AM