Today's search engine marketing news and opinion: Getting the Most Out of Your SEM Agency; How Keywords Help Determine Site Architecture; IAB Report: Internet Advertising Down, Search Ads Up First Half 2009; and more.
Today’s Top Story:
| Hasty |
Getting the Most Out of Your SEM Agency SEW EXPERTS: BIG BIZFive tips for working with an external team. » Full story » Print version |
Search Engine Watch Experts Columns
 EricEnge |
How Keywords Help Determine Site Architecture SEW EXPERTS: ORGANIC SEO Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract links. » Full story » Print version |
 ErikQualman |
Is Google a Social Media Company? SEW EXPERTS: SOCIAL MEDIA MARKETING In the future, we won’t search for products and services: they’ll find us via social media. Perhaps Google’s stiffest competition in the immediate future isn’t Bing and Yahoo, but rather it’s the likes of Wikipedia, Twitter, and Facebook. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
News from the Search Engine Watch Blog
| IAB Report: Internet Advertising Down, Search Ads Up First Half 2009 Posted by Nathania Johnson Oct 6, 2009 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Overall Internet advertising in the first half of 2009 declined by 5.3% compared to the same period, coming in at $10.9 billion. However, search continues to ride out the economic downturn by … » Continue reading |
| Ask.com’s New Deals Feature Highlights Bargains in a Tough Economy Posted by Nathania Johnson Oct 6, 2009 The recession has people using coupons more than ever. SEW readers know that because we cover data on increased coupon usage. Now, there’s another option for bargain-hunters. Today, Ask.com launched a new feature for its web search called Ask Deals. It reduces the number of clicks that consumers typically employ to … » Continue reading |
| FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing Posted by Nathania Johnson Oct 6, 2009 The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns. If a blogger is paid to do a review – either through money or product/service – said blogger must reveal said payment. Ever been annoyed by posts in message boards that ended up being … » Continue reading |
| eMarketer Report Says Keep Video Ads Short and Relevant Posted by Greg Jarboe Oct 6, 2009 David Hallerman, eMarketer senior analyst, has just written new report entitled, “Marketing to the Online Video Audience.” Although online video viewership has never been higher and marketers are eager to reach this large and growing audience, many online video viewers dislike intrusive video ads — even though they freely accept TV … » Continue reading |
Search Engine Watch Forum Discussions
| Why Google search can’t get “too good”. Oct 6, 2009 When “organic” search does its job, and the user goes directly from a Google search result to a site that can sell the user what they’re looking for, Google makes no money. Google gets revenue when the user is directed to a page with Google ads, or when the user … » Join the discussion |
| Google Shares Mobile Search Volumes Sep 25, 2009 After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes – accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can … » Join the discussion |
| Double Serving Ads Sep 29, 2009 Can anyone clarify Google’s policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I’ve recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and … » Join the discussion |