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Old 03-06-2009   #1
Join Date: Nov 2008
Posts: 24
marshtric is on a distinguished road
How to Keep Pay-Per-Click Costs Low by Bidding Smart:

* Know how much a single visitor is worth to you and keep that in mind when you're setting your bid

* Bid on lots of cheaper, highly targeted keywords and phrases, and don't forget misspellings!

* Go for second or third place instead of first. First place is often much more expensive.

* Test ads on the smaller search engines where the cost per click is lower. Some good engines to try include:,,, and,

* Check the specialty PPC search engines that cater to specific markets at

Last edited by Marcia : 03-06-2009 at 09:41 AM. Reason: Sig removed.
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Old 03-06-2009   #2
Join Date: Jan 2009
Posts: 9
affgem is on a distinguished road
Re: How to Keep Pay-Per-Click Costs Low by Bidding Smart:

That is very good post . It is very important to bid smartly and set daily budget to make most out of PPC programs . Otherwise, there is fair chance that you go bankrupt.
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