How to Keep Pay-Per-Click Costs Low by Bidding Smart:

[marshtric]

* Know how much a single visitor is worth to you and keep that in mind when you're setting your bid

* Bid on lots of cheaper, highly targeted keywords and phrases, and don't forget misspellings!

* Go for second or third place instead of first. First place is often much more expensive.

* Test ads on the smaller search engines where the cost per click is lower. Some good engines to try include: LookSmart.com, Kanoodle.com, Search123.com, and 7Search.com,

* Check the specialty PPC search engines that cater to specific markets at PayPerClickSearchEngines.com

[affgem]

That is very good post . It is very important to bid smartly and set daily budget to make most out of PPC programs . Otherwise, there is fair chance that you go bankrupt.