First Page Estimate

[albertramsbottom]

Hi

I have a very perplexing issue.

I have several keywords that adsense is saying that I need to raise the maximum bid to £0.50 from its current £0.25 level to be on the first page.

However when I do a search for that keyword using google no ads appear on any pages

Any ideas why this might be the case. Because no ads appear I would have thought that I could bid 1p and get an add showing.

Cheers

[AdWordsRep]

[...] However when I do a search for that keyword using google no ads appear on any pages

Any ideas why this might be the case. Because no ads appear I would have thought that I could bid 1p and get an add showing.

Hello albertramsbottom - please see the following page from the AdWords Help Center, which will hopefully shed some light on this rather common misconception:


* Why is my first page bid high if there are no ads showing?
http://adwords.google.com/support/bi...&answer=104242

Quoting that page, minus the many active links that the page contains if you follow the link above:

The number of ads showing on a particular keyword makes up only part of that keyword's first page bid estimate. First page bid is also determined by Quality Score, which is a dynamic variable assigned to each keyword in your account depending on a number of relevance factors.

The higher your keyword's Quality Score, the lower the cost-per-click (CPC) bid needed to win any particular position, whether on the first page or any other results page. The reverse is also true: the lower the Quality Score, the higher the bid needed to win a particular position. This system is in place to help ensure that the most relevant ads show for each search query.

Here's a list of factors that make up Quality Score, which in turn helps determine your keyword's first page bid:

* The historical clickthrough rate (CTR) of the keyword and the matched ad on Google
* Your account history, which is measured by the CTR of all the ads and keywords in your account
* The historical CTR of the display URLs in the ad group
* The quality of your landing page
* The relevance of the keyword to the ads in its ad group
* Your account's performance in the geographical region where the ad will be shown
* Other relevance factors

If you'd like to lower your first page bid, we recommend that you work on improving your Quality Score through account optimization.

For further information, a dozen or so other useful topics on the the broad subject of first page bid estimates may be found here:

* First Page Bid Estimates:
http://adwords.google.com/support/bi...py?topic=15369

I hope this info will help clear things up a bit.

AWA