New Targeting Options Now Available

[YahooPete]

Hi All,

I wanted to let you know about some great new audience targeting features that we just launched for our Sponsored Search and Content Match products.

Specifically, we’ve introduced:
- Ad scheduling, a dayparting tool that enables advertisers to schedule their ads for display at different times and days across an entire week.
- Bid adjustments, which allow advertisers to specify a premium bid amount for desired demographic groups and audiences.
- Enhanced ZIP Code-level geo-targeting, including greater control of how your ads are displayed.
- Upgrades to the management of Content Match, including the ability to choose what portion of your budget to allot to this product.

You can find out a lot more about these features on our blog or in our Help Center. If you have any questions about these changes that aren’t answered in either of those places, please post them here and I’ll try to answer them.

Cheers,

YahooPete

[Discovery]

YP, good to see that Yahoo is moving forward with improvements.

If your team has not heard this loud and clear, please take note now.

Yahoo needs an offline campaign editor.
(ala Desktop editor/Adwords editor)

Without a campaign editor, managing campaigns at Yahoo is akin to doing your taxes by hand. Next to impossible, painfully slow, and absolutely ineffective.

Is it Yahoo's strategy to count on marketers to circumvent the website admin by using 3rd party bid management tools?

Or perhaps Yahoo is just waiting for MS to join them, at which point you will simply use adcenter's desktop editor?

In any case, I do wish the best for you and Yahoo and hope that a watershed moment will come about soon to make Yahoo SM competitive once again.

Discovery

[Mel66]

I second what Discovery said.

In addition, when the enhancements were implemented, all of our previous geo-targeting settings were reset to "all countries." Not a good thing. I suggest that Yahoo retain account settings the next time new features are rolled out.

[SemGeek]

I think this is a good move by Yahoo, but it's a little too late now. Yahoo's market share is so little, that it might not matter all that much. I would of thought that Yahoo would spend more R&D time working on creating a better Content and Site Targeting platform, engineered about some behavioral or highly targeted demographics to try and compete with Google. Perhaps, the new Microsoft/Yahoo Search merger will provide some interesting shifts in strategy, so we will just have to see what they will collaborate on to compete with Google's market share dominance.

[deanpowel71]

This definitely is a great move by yahoo, but with the market share of yahoo being so low i doubt how much will it matter.???????

[rodhull]

These changes presumably apply to the US only? Any idea when they'll be rolled out in the UK? Day parting would be particularly useful.

[deanpowel71]

No ideas pal...

[guinanie]

Thank you for sharing this information about Yahoo search marketing

[Discovery]

So I guess ultimatel I was right.
We'll be using desktop editor to create our Yahoo campaigns.
But that is still a long way off.

[deanpowel71]

It will be nice to see the change. Though ever since yahoo has collaborated with MSN it has become great.

[Web Marketer]

why does Yahoo is implementing this features so slow..as they know that to make advertiser task more efficiently these are their necessity....