TV Ads - Finally

Thanks Jeeves

Excerpt

NEW YORK (Dow Jones)--Ask Jeeves Inc.'s (ASKJ) profits benefited from lower- than-expected spending on marketing and on salaries, as the company wrung more efficiency out of its online ad campaign and hired fewer new people than planned.

But Chief Executive Steve Berkowitz, in an interview with Dow Jones, said that won't last. The company plans to increase its marketing spend to 29% of revenues in the current quarter from 26% in the fourth quarter, including by spending on television ads.

"We know we own the question category," he said, referring to Jeeves' traditional strength providing answers to search queries posed as questions. " We're the most authoritative place to search, and we're trying to get that message out."

http://finance.myway.com/jsp/nw/nwdt...&date=20050203

This is the right move but I hope they realize that they have to market iWon as well as Ask.com

Excerpt -

The company expects to significantly expand its marketing efforts, increasing ad spend by more than 40 percent over last year. Plans include a print, television and online campaign aimed at adding new customers, and getting existing users to take advantage of more features on Ask.com.

"We want to focus on the message that Ask.com is the most authoritative place to search," said Steve Berkowitz, Ask Jeeves' CEO.

http://www.clickz.com/news/article.php/3468781

[Webvisitor]

MSN Search TV ads are all over the screen. I agree with you Muscle that TV and print ads to promote search engines s a no brainer.

MSN is smart. In the final analysis the average searcher cannot distinguish between results found on most search engines. It is all about getting eyes to the site and getting them to come back.

Good time for Jeeves to throw out some TV ads as well. Yahoo has stealth TV campaigns ongoing via product placement as seen on NBCs "The Apprentice"!

Prediction: Google will be forced to the medium before the end of 2005.

Posted this before but the board didn't work

http://www.clickz.com/news/article.php/3482736

Excerpt -

Spots will appear on prime time, national cable and syndicated television. On network TV, they'll be seen on Fox programming, including "American Idol," "Arrested Development" and "The OC." Syndicated programming on which they will appear include "Will & Grace." Cable buys include VH1, Comedy Central and E!. OMD handled media buying duties. It also handles online buying for Ask Jeeves.

Jeeves ad during American Idol tonight

http://blog.ask.com/