Negative things about ppc

[katereber]

Pay per click (PPC) can be very expensive, especially if you're bidding for highly competitive keywords. PPC sure has its positives, but you gotta keep in mind a few drawbacks:

-The more people use the system, the more it will cost to achieve the top position

-It's easier for a competitor with deeper pockets to outbid you

-You can burn through your advertising budget very quickly if you're not careful, do a lot of research to avoid this!

-Pay per click has been threatened by the fear of click frauds