Forums Editor, SearchEngineWatch
Join Date: Jun 2004
on site search
How many people working on sites - big and small - include site search?
A recent white paper I was referred to during the weekend long webinar conference New Life Event. It had some solid information amid the odd self promotion but overall a great effort.
From it I got the white paper that shows how ecommerce sites that use internal search sells. Marketing Sherpa says 43% of visitors to an E site go straight to the search box and if the results are not good bounce off.
These sites also have 10% higher conversions - do the math and get started... am doing it on my end.
Bruce Gillmer - MTV EMA
Forums Valuator, SEW
Join Date: May 2006
Re: on site search
Yes that's true. Site search produce a good conversion and if the site has Google Analytics, users can check the details with site overlay option.
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