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Old 07-09-2009   #1
Instrumart
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PPC Management Tool?

Hello. Can anyone recommend a good offline tool that I can use to manage my PPC accounts in Google, Yahoo, and Bing? I love AdWords Editor, but I would love it even more if I could manage all three accounts from the same platform. It is just so tedious to add the same keyword (for example) three different times to Google, Yahoo, and Bing... Any suggestions?

Thanks.
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Old 07-10-2009   #2
kamalupatel
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Re: PPC Management Tool?

i also want if anybody have.................
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Old 07-10-2009   #3
michelle car
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Re: PPC Management Tool?

doubleclick search - its expensive though, and not going to be of use for a small advertiser. Tools like this do not really exist for small advertisers.
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Old 07-13-2009   #4
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Re: PPC Management Tool?

I think Searchware4(former Bidbuddy) of thesearchworks.com is the best tool i have ever seen

Last edited by jag : 07-13-2009 at 09:11 AM. Reason: link disabled
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Old 07-13-2009   #5
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Re: PPC Management Tool?

Ron Jones lists a few low or no cost options in his SEW article today.
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Old 07-17-2009   #6
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Smile Re: PPC Management Tool?

Hello, I have been fortunate enough to conduct interviews a few companies for the SES San Jose Conference and a few of them are PPC Software management companies. They are listed below:
  • WordStream
    ClickEquations
    Acquisio
    Omniture SearchCenter

I hope this helps you in your search. I, as well as many others I am sure, are seeing more and more software companies trying to play in this space. I just get the sense that Google is not too happy about it.

Last edited by jag : 07-18-2009 at 07:09 AM. Reason: links removed, hit search for sites
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Old 07-20-2009   #7
Andrew[MG]
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Re: PPC Management Tool?

I had a demo of Kenshoo on Friday and was absolutely blown away but the features that it offers! It's not going to be suitable for smaller advertisers but if your budget can stretch then it WILL make your PPC campaigns more efficient.
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Old 07-22-2009   #8
Instrumart
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Re: PPC Management Tool?

Let me give you a little bit more information about myself and my accounts - I do all of the online advertising in-house for a distributor of industrial process control instrumentation. (We're not an agency.)

I have accounts w/ Bing, Yahoo, and Google, and I'm currently running about 30 campaigns containing 30,000 keywords total within each account. I'm looking for a quick and easy way to sync all three accounts and to make changes to my keyword list and advertisements across all three accounts. I'm also looking for this platform to have cross-account reporting functionality so that I can compare the same campaign across all three accounts.

Here's the list that I've put together -

http://www.doubleclick.com/products/...rch/index.aspx
http://www.apexpacific.com/bidmaximizer/index.html
http://www.wordstream.com/ppc-management
http://www.ppcsaas.com/
http://www.keywordmax.com/
http://www.searchforce.com/
http://www.bidrank.com/
http://about.searchignite.com/en/sol...-platform.html
http://www.omniture.com/en/products/...n/searchcenter
http://www.acquisio.com/
http://podiumadtech.com/?source=AdWo...RM5Qodtlo56 Q
http://www.clicksweeper.com/solutions.html
http://www.clickable.com
http://www.adapt.com/products/smallbusiness
http://www.clickequations.com/

Does anyone have any experience with these tools? Or now that you know a little bit more about my needs, can you help me to refine this list to the most suitable platform?

Thanks!!!!
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Old 07-22-2009   #9
Instrumart
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Re: PPC Management Tool?

In addition, it is really tedious to add the tracking code to the destination URLs of keywords and advertisements so that I can track Google and Bing's performance in Analytics. If any of the above tools add this for me, please let me know!
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