Using & in Meta Title

[Onestop]

I have been studying different meta titles. Noticed that most sites that use & in the title display as & in the page source.

First question: does this count as 1 or 4 characters in the meta title character count?

Second question: if it counts as 4 is there a way to reduce it to 1? I noticed that Barnes & Noble sets up their use of & in a different manner.

Thanks

[jag]

Spiders checks the code and it will look like 4 characters in title

Originally Posted by Onestop

First question: does this count as 1 or 4 characters in the meta title character count?

"&" Can be used for unavoidable situations and if you are so keen with character limit you may go for an alternate as "n". And for splitting the words you may go for some options like "," and "|"

As well if you use "&" as a character in the code in any cases if you generate a feed for your site then the XML treats "&" as an invalid character.

Originally Posted by Onestop

Second question: if it counts as 4 is there a way to reduce it to 1? I noticed that Barnes & Noble sets up their use of & in a different manner.

You can decide

Best,

[Onestop]

Are you sure about using "n" in place of and? Do a search for "Bar & gameroom" and you get all sorts of relevant sites. Then search for "Bar n gameroom". Google seems to be connecting the floating "n" to the previous word and returns you lots of results for Barns.

[jag]

If you use "&" for keyword then you don't have an option and if you go for sound you can have "n". If searches increases for the keyword “n” Google would provide you with "+" operator option for popular keywords. You may try "B n B" and find results for and / & but the results won't be more compared to “&”. Few people have been using and spiders are on the way to fix the odds

Best,

[seotrigger]

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[ChiefLee]

I assume you're asking because you're trying to keep your title from getting too long? Truthfully, I wouldn't worry about it. I've started using the | between my keywords for appearance. SEOmoz says it doesn't appear to matter.