Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdWords
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 03-04-2009   #1
searchengineman
Member
 
searchengineman's Avatar
 
Join Date: Aug 2007
Location: Toronto
Posts: 99
searchengineman will become famous soon enoughsearchengineman will become famous soon enough
Open Question: Currency & Adwords International Traffic.

Has anyone experienced this, or knows of any cases:

Discrepancy $US vr other currencies in ADWORDS.


I've been told by a client that he ran all his international campaigns in a $US account. (He's in Canada) He claims for the exact same budget and GEO-TARGETS in $CDN, that he experienced as much as 15% decrease in performance in the $CDN account. He switched back to the US account, siting cheaper clicks.

Whether this is true or not. Is very significant, because frankly if it means working in $US dollars saves you 15%. Its 15% more value in your pocket!

I have never heard or bumped into this issue before. I do know some of you are running international accounts, and may wish to test this theory.

Searchengineman
searchengineman is offline   Reply With Quote
Old 03-04-2009   #2
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Open Question: Currency & Adwords International Traffic.

interesting... since usd is base all conversions are better in that currency
AussieWebmaster is offline   Reply With Quote
Old 03-04-2009   #3
abbottsys
Oversees AdWords
 
abbottsys's Avatar
 
Join Date: Feb 2006
Location: New York
Posts: 923
abbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud of
Re: Open Question: Currency & Adwords International Traffic.

To rank ads on an SRP Adwords needs the ability to do currency converions, because in general ads from all types of currency accounts can be competing.

Since ad ranking is done in realtime the Adwords currency exchange rates need to be up to date.

I would love to know more about the Adwords does this and the impact of this on bid prices and ranking.

We've mention before in this Forum the possibility of using Adwords to play games with Foreign Exchange. It gives the term Google Arbitrage a whole new meaning ;-)
abbottsys is offline   Reply With Quote
Old 03-05-2009   #4
Marc P
Member
 
Join Date: Mar 2007
Posts: 6
Marc P is on a distinguished road
Re: Open Question: Currency & Adwords International Traffic.

Maybe it's just Amex or MC or Visa taking their fee when exchanging currencies. If his CC is in USD and he is paying in USD, he would not pay the same as if he was paying CAD. But that's not Google charging more, it's the fee cards charge to exchange money. I'm Canadian and I got myself a USD card to pay for all USD expenses - it's well worth it if you have USD revenue.
Marc P is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Making money from AdSense with AdWords traffic newsguy Google AdSense 35 08-06-2005 06:54 PM
1P / Traffic Power Fake SEO Forum seobook Outsourcing SEM 264 02-15-2005 06:21 PM
New Adwords Traffic Estimator PPCPro Google AdWords 35 11-30-2004 03:18 PM
International divisions from Mayor Search Engines bring more traffic to U.S. sites Nacho Multilingual Search Markets & Non-US Engines 0 09-11-2004 02:31 PM