Google Cashing in on Branded CPC

[BasicECommerce]

Something I've noticed and I'm curious how much it may be costing those who perform branded SEM.

When you search for a company name and spell it correctly, Google will display the Sponsored link at the top of the page in its eye catching highlighted section.

But, when you misspell the search term, the paid ad shows up on the side, not the top with eye catching highlights.

Since Google intentionally changes the order for these, how much do you think is wasted on paying for your own name when you would be #1 regardless? I'm not suggesting you should not bid on your own name, only that it seems that your own name will cost more than your misspellings because of this.

What are your thoughts?

BEC

[AussieWebmaster]

always buy your name it gives lift to both CTRs