Analytics process

[roligan]

Everybody is obviously using both the info in Adwords and Analytics to better understand and improve the performance.

While there are certain things I look at I have not yet found a certain process that I go thru.

My questions are therefore

1) which data do you look at the most?
2) do you have any process you use every time (step 1, 2, 3 etc. etc.)?

Thanks