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Old 01-08-2009   #1
johninbrooklyn
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Question on Renaming a Campaign

I'd like to take an exisiting campaign, copy and paste it into AdWords editor, pause the existing campaign, and then "rename" the new campaign to 2009.

If the "new" campaign has the exact same ads, keywords, etc. as the "old" campaign (remember I just copied the first one) will Google penalize me since this "new" campaign is brand new. Or does Google understand what I've done.

Thanks.
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Old 01-08-2009   #2
Mel66
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Re: Question on Renaming a Campaign

I think you'll be ok doing this - should only see a minor disruption in QS if any at all.
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Old 01-08-2009   #3
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Re: Question on Renaming a Campaign

no penalty - worse case they set the QS back to the average and you pay a little more...
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Old 01-12-2009   #4
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Re: Question on Renaming a Campaign

I would question the necessity to rename campaigns each year, however renaming rarely results in a penalty.

Changing the URL, domain name or moving the adgroup to another campaign can result in a penalty or loss of performance history.

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