Join Date: Nov 2008
So I sell shoes. An average pair is $20 and a really good pair is $50. For a long time I've ran a pretty successful ad that says "Shoes from $20" that gets a good CTR. Then I take people to a category page that shows both pairs of shoes; but I obviously do everything I can to upsell them to the $50 pair.
I'm thinking of changing the landing page so that the ad takes the clicker directly to the $50 pair where I extol its virtues but include a link that says something like, "If you want a crappy pair of $20 shoes click here." My ad specifically says "shoes from $20".
I can obviously test to see how this changes the conversion rate but do you think Google will kill my QS? Thanks.
P.S. I don't really sell shoes.
Forums Editor, SearchEngineWatch
Join Date: Jun 2004
Re: Advice Please
why not try having a list with 20 at top but 50 at bottom and see conversions
but try a set amount to the 50 landing page and see how conversions go and what profits are
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