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Old 12-03-2008   #1
johninbrooklyn
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Advice Please

So I sell shoes. An average pair is $20 and a really good pair is $50. For a long time I've ran a pretty successful ad that says "Shoes from $20" that gets a good CTR. Then I take people to a category page that shows both pairs of shoes; but I obviously do everything I can to upsell them to the $50 pair.

I'm thinking of changing the landing page so that the ad takes the clicker directly to the $50 pair where I extol its virtues but include a link that says something like, "If you want a crappy pair of $20 shoes click here." My ad specifically says "shoes from $20".

I can obviously test to see how this changes the conversion rate but do you think Google will kill my QS? Thanks.

P.S. I don't really sell shoes.
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Old 12-03-2008   #2
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Re: Advice Please

why not try having a list with 20 at top but 50 at bottom and see conversions

but try a set amount to the 50 landing page and see how conversions go and what profits are
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Old 12-04-2008   #3
Mel66
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Re: Advice Please

You'll never know until you test it.
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Old 12-08-2008   #4
abbottsys
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Re: Advice Please

Your landing page should deliver what your ad promises. Send the $20 ad to a specific $20 page. Then run a $50 ad and send that to a specific $50 page.
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