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Old 11-11-2008   #1
phoenix06007
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acceptable conversion ratio

What is a reasonable target for converting fisrt page visitors to a sale or a lead
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Old 11-12-2008   #2
bradbox
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Re: acceptable conversion ratio

Depends on the nature of your site. I can share some stats with you:

On some of our sites we see a conversion as buying a product, and if the product IS SEASONAL OR TIMELY, we'll see up to 10% conversion on number of users to buying a product.

On sites where a conversion is sending an email (a qualified sales lead) we can see up to 15%.

Sometime a conversion is registering for a site in order to gain access to premium content. We can see up to 10% on a site such as this.

I know the banner click through rate is around 0.5-1%. That's a page impression conversion though, and there will be many more page impressions that unique users.

Hope that helped!
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