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Old 10-28-2008   #1
dayandnitedoors
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Add & Subtract Exact, Phrase, & Broad listing

Microsoft makes it very easy to add & subtract Exact, Phrase, Broad listing just by a click in a box.
But with Google I have to put " " & [ ] around copies of the keywords.
Is there a faster / easier way to do this?

Also:
With Microsoft AdCenter you can use a Excel template they provide to import keywords along with bid amounts for Exact, Phrase, Broad, Content.
Is there something like this for Google?
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Old 10-28-2008   #2
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Re: Add & Subtract Exact, Phrase, & Broad listing

yes use adwords editor
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Old 10-29-2008   #3
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Re: Add & Subtract Exact, Phrase, & Broad listing

Agreed, AdWords Editor. The only reason to be in the web interface is to day-part and do some of the advanced campaign settings.

Also the Microsoft AdCenter Desktop just got a whole lot better.

http://advertising.microsoft.com/adCenter-Desktop
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Old 10-29-2008   #4
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Re: Add & Subtract Exact, Phrase, & Broad listing

I know this sounds bias coming from me, however Adcenter's Desktop editor is not just a throw together by Microsoft, it is a well thought out tool with many features that do not exist within adwords editor. Plus, it's stable, fast and FREE as it should be.

For those that dont want to use editors (although you should check them out)you can quickly create keyword combinations and format them to google's match type specs as well as add custom urls and other variables using boxer softwares "The Permutator". Its a simple little tool for about $40. One of those must have utilities.

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